design developments
Maroma
As design director for Maroma, from 2004 to 2020 I worked on artworks for both Home and Natural Body Care Products. Maroma being an international brand, the designs had to incorporate both the essence and the various market needs abroad.
Designs are a fusion of the contemporary with the traditional. Bringing to each line a vibrant and original artwork based on natural fragrances and ingredients used, as Maroma essentially creates fragrance based products.
The Perfume story
A prestige line of perfumes developed by “The Perfume Story” based in Geneva in Switzerland. Their brief was to create a logo that makes us think of their name immediately. Playing on this we used a perfume bottle with a feather to represent both parts of their name. This could be used alone on or integrated into a pattern. Being an Indian company based in Switzerland they wanted to have their origins represented in their packaging. For this we used a jali over-all pattern for their market in the Arab countries and Indian subcontinent as it would speak to the customers of this area. For the western market we used only the logo embossed in the front with the fragrance name to be more in tune with the market sensibilities of that region.
takshi
Logo and labeling was designed for this young Bangalore based body care company brave enough to start their venture during the COVID-19 pandemic and making it a success!
Packaging was designed keeping in mind their sensibilities of being a natural hand crafted product.
Shradhanjali
For Shradhanjali in Auroville, we used a mix of printing and calligraphy on handmade paper with dried flowers and leaves based on a theme of Sacred Leaves to create a range of wooden trays & coasters.
Braces for u
Keep it fun! That was the brief given by Dr. Priti Mahajan's orthodontist clinic "Braces for U" in the USA. As gifts given to her young clients after the treatment it had to be colourful and fun yet get the message across of how important it is to have well cared for teeth.
We played with the word "Em-Brace" to play on the name and what the clinic specialises in and a heart to show that at "Braces for U" all treatments are done with love and care!
New surface designs
New surface design ideas for home deco.
